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Announcing the Second B2B IT Forum – “Cracking the Code in Enterprise Sales”

September 21, 2012
Matt Fates

In June we hosted the inaugural B2B IT Forum, a new event series that focuses exclusively on rapidly emerging enterprise IT technologies. That event, which focused on cloud security, brought together some great local minds; we enjoyed hearing presentations from CloudLock, Copiun and Content Raven, and meeting people who share our interest in enterprise IT.

The event was such a success that we are even more excited to announce our second B2B IT Forum, to be held October 30th once again at the Microsoft NERD Center in Cambridge.

Our October forum is titled “Cracking the Code in Enterprise Sales,” and will examine the changes we’ve seen in how long-term business relationships are brokered. We will discuss the lessons to be learned from the evolution of enterprise selling, as well as practical methods for leveraging the viral dynamics of the consumerization of IT.

Once again, we will be joined by a panel of experienced IT leaders. To facilitate a complete discussion around enterprise sales, we’ve invited both IT buyers and sellers from proven technology companies. The confirmed “buyers” are Beth O’Rorke, VP IT, North American Retail and Expert Centers at Staples, and Kevin Roden, CIO at American Tower. Confirmed “sellers” include Gary Ambrosino, President of TimeTrade, Doug McNary, former CEO of vKernel and Onaro, and Phil Harrell, VP of Enterprise Sales at HubSpot.

Attendees will gain firsthand insight into various types of sales structures, lead generation, and are encouraged to participate in a Q&A session with the panel.

We are looking forward to another great night of networking and lively discussion, and hope you can join us Tuesday, October 30th from 6:00-9:00 p.m. at the NERD Center. Please register here: http://ascentb2bitforumfall.eventbrite.com/. Food and beverages will be served.

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