The Investing Edge
of Enterprise IT


03
Apr
2017

Shoptalk 2017: Retail is dead, long live retail!

Discussion about the future of retail has never been more lively and opinions around what’s to come are diverse. The headlines on any given day offer much to think about, and questions have no simple answers. Is ecommerce killing the traditional shopping model? Is retail dying? While the conversation runs deep and is highly nuanced, at the end of the
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13
Feb
2017

The Convergence of Digital and Physical Customer Interactions in Today’s On-Demand Economy

My partners and I had a fantastic dinner in Boston’s North End a few weeks ago with seven of our portfolio CEO’s that lead companies in the marketing tech category of enterprise technology. The food and wine were great, and the discussion even better. In addition providing an update on Ascent’s activities and investing thesis, we facilitated a discussion amongst
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20
Sep
2016

Why we invested in Promoboxx

Last week we announced our participation in a new round of funding for Boston-based Promoboxx. We found the team’s deep industry knowledge and focus, combined with the sizeable opportunity in front of them, to be very compelling. What further differentiates Promoboxx is its impressive success generated from only a modest seed round of capital and organic revenue growth. We are
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23
Nov
2015

Transforming E-commerce Marketing with Sidecar

I’m excited to announce Ascent’s newest portfolio company, Sidecar, the leader in programmatic, product-level advertising. We at Ascent have been active investors in the ad tech space with companies like Bizo (acquired by LinkedIn for $175M) and StartApp (Deloitte’s #1 fastest growing tech company in the US ). We’ve seen the power of advanced analytics delivering superior results, especially through
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