The Investing Edge
of Enterprise IT

Infographic: ClickFox Finds Shoppers Get Better Customer Service Online

December 7, 2012
Geoffrey Oblak

Last week Ascent portfolio company ClickFox published the below infographic, which shows two major trends at work simultaneously: how Big Data insights can illuminate consumer behavior and how retail is evolving from bricks-and-mortar to multi-channel commerce, which Ascent calls “More clicks, less bricks.”  ClickFox leveraged more than 500 million consumer behaviors across their customer base to reveal that shoppers are abandoning storefronts for better service online. Big Data analytics, mobile technology and e-commerce conversion are central themes in Ascent’s thesis on next generation enterprise IT. 


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