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Tags: Big Data

Transforming E-commerce Marketing with Sidecar

Transforming E-commerce Marketing with Sidecar

I’m excited to announce Ascent’s newest portfolio company, Sidecar, the leader in programmatic, product-level advertising. We at Ascent have been active investors in the ad tech space with companies like Bizo (acquired by LinkedIn for $175M) and StartApp (Deloitte’s #1 fastest growing tech company in the US ). We’ve seen the power of advanced analytics […]

Welcome Peter Lee as CEO of Rapidminer

Welcome Peter Lee as CEO of Rapidminer

I’m thrilled today to welcome Peter Lee as the new CEO of RapidMiner. When we invested in RapidMiner in February of this year, we enthusiastically backed founder Ingo Mierswa and his vision to bring powerful, predictive analytics to the business analyst. Under Ingo’s leadership, the RapidMiner team developed the leading next generation predictive analytics platform […]

Democratizing Analytics with RapidMiner

Democratizing Analytics with RapidMiner

Today I’m happy to announce Ascent’s newest portfolio company, RapidMiner. In leading the $15M Series B financing of RapidMiner, we are following through on an investment theme I’ve been pursuing for several years – bringing advanced analytics to the business analyst. As we’ve all seen, there’s been tremendous hype around big data, but unfortunately many […]

Why Creativity is Essential to Data

Why Creativity is Essential to Data

There’s a common misconception that engineers and data scientists are “number crunchers,” and are not creative. They use the left side of their brains, as the popular opinion goes, to present stodgy, black-and-white data, trends, ideas, etc. The “creatives” reside on the other side of the company, immersed in the innovative and artistic work – […]

Data Analytics: We’ve Come a Long Way, Yet There is So Far Still to Go

Data Analytics: We’ve Come a Long Way, Yet There is So Far Still to Go

Since the advent of IBM’s punch cards in the 1920s, the information technology industry has fostered improved decision making through data analysis. But the pace of progress has accelerated dramatically over the last decade, with storage costs dropping at an incredible pace (the price for a gigabyte of storage has fallen 99.5 percent since 2000), […]