The Investing Edge
of Enterprise IT


data photo
06
Jun
2014

Why Creativity is Essential to Data

There’s a common misconception that engineers and data scientists are “number crunchers,” and are not creative. They use the left side of their brains, as the popular opinion goes, to present stodgy, black-and-white data, trends, ideas, etc. The “creatives” reside on the other side of the company, immersed in the innovative and artistic work – design, music, advertising, PR, etc.
Read more…

  • Twitter
  • LinkedIn
  • Facebook
  • Google Plus


data photo
21
Feb
2014

Data Analytics: We’ve Come a Long Way, Yet There is So Far Still to Go

Since the advent of IBM’s punch cards in the 1920s, the information technology industry has fostered improved decision making through data analysis. But the pace of progress has accelerated dramatically over the last decade, with storage costs dropping at an incredible pace (the price for a gigabyte of storage has fallen 99.5 percent since 2000), and internet connectivity becoming essentially
Read more…

  • Twitter
  • LinkedIn
  • Facebook
  • Google Plus


forum1
27
Sep
2013

Big Data is Big Hype, but Data Analytics Delivers

At Ascent, we have been focused on the growth of data analytics – or as we called it back in 2008, the ”Explosion of Data” – for close to a decade. In the early days we backed companies such as ZoomInfo, Cymfony (acq. by TNS) and Bizo that comb the web, collecting data to build professional profiles or understand customer sentiment
Read more…

  • Twitter
  • LinkedIn
  • Facebook
  • Google Plus


Modern computer technology in business
14
Aug
2013

Next B2B IT Forum – Data Analytics: Making It Real

We’ve long been excited at Ascent about the tremendous potential gains from the analysis of data and the complex business problems it can solve. And now I believe we’ve reached the point that organizations need to begin the shift toward data-driven decision making that can move the needle. But for many businesses, this shift is easier said than done. For
Read more…

  • Twitter
  • LinkedIn
  • Facebook
  • Google Plus


database servers
07
Mar
2013

Selling Data Insights vs. Tools? Let’s Connect

I have written a number of times about the massive potential that resides in extracting insight from data. Leveraging new database, storage, parallel processing and cloud infrastructure, we can now get to these insights at cost levels and in timeframes that can impact decision making at very regular intervals and in major ways. This was just not possible a few
Read more…

  • Twitter
  • LinkedIn
  • Facebook
  • Google Plus


07
Dec
2012

Infographic: ClickFox Finds Shoppers Get Better Customer Service Online

Last week Ascent portfolio company ClickFox published the below infographic, which shows two major trends at work simultaneously: how Big Data insights can illuminate consumer behavior and how retail is evolving from bricks-and-mortar to multi-channel commerce, which Ascent calls “More clicks, less bricks.”  ClickFox leveraged more than 500 million consumer behaviors across their customer base to reveal that shoppers are
Read more…

  • Twitter
  • LinkedIn
  • Facebook
  • Google Plus


30
Oct
2012

Big Data Still a Tough Nut to Crack

Last week, when I was at the Xconomy Future of Big Data event moderating a panel on analytics & data infrastructure, one of the speakers essentially said the term ‘Big Data’ is somewhat meaningless. He’s right, of course; there are too many important sub-categories for one overarching term to have any real meaning. He also made the point, which I
Read more…

  • Twitter
  • LinkedIn
  • Facebook
  • Google Plus


09
Oct
2012

Young Turks in the Enterprise

There was a widely circulated news item recently that tried to explain the mindset of this year’s college freshmen, noting that, for them, Jacqueline Kennedy Onassis and Kurt Cobain have always been dead.  (Message to this generation: please do yourself a favor and delete a few LMFAO and Lady Gaga tunes from your iPod in favor of selections off Nirvana’s
Read more…

  • Twitter
  • LinkedIn
  • Facebook
  • Google Plus


23
Jul
2012

ClickFox Named to ‘Greatest Industry-Disrupting Startups of 2012′ List

Forbes last week listed the “10 Greatest Industry-Disrupting Startups of 2012,” citing “amazing” companies rapidly transforming industries that affect our daily lives. It was nice to see one of our portfolio companies, ClickFox, recognized in the article. Ascent has seen extraordinary innovation, both within our portfolio and the broader market, from companies that create business value from source data that
Read more…

  • Twitter
  • LinkedIn
  • Facebook
  • Google Plus


blog_index_image
10
May
2012

UNVEILING THE ASCENT INDEX

Today we’re very excited to announce the first iteration of the Ascent Index. As we pride ourselves on spotting and helping shape the latest trends in enterprise technology, the Ascent Index will provide you (and us) with a real-time snapshot into which topics are creating the most buzz in enterprise IT…

  • Twitter
  • LinkedIn
  • Facebook
  • Google Plus