The Investing Edge
of Enterprise IT


BYOA_10.23.14
24
Oct
2014

Why We’re Watching the Bring Your Own App (BYOA) Trend

The BYOA movement continues to grow – both in enterprises worldwide and in social media. While Dropbox, Google Drive, OneDrive and others continue to proliferate as means for employees to work more productively, social mentions of BYOA have increased as well, according to the latest iteration of the Ascent Index. But is BYOA getting the level of attention it really
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ascent strategy photo for blog
14
Sep
2014

Announcing the October B2B IT Forum on the Internet of Things

Industry analysts have predicted 26 billion devices will be connected to the internet by 2020, creating a several trillion dollar market in Internet of Things (IoT) goods and services. With claims that this sector could usher in the Fourth Industrial Revolution, it’s important to look beyond the hype and better define the opportunities and challenges presented by IoT. The widespread
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BYOD Social Mentions
26
Aug
2014

Ascent Index: BYOD

Our last BYOD Index in March 2013 might have represented the apex of BYOD hype. Back then, BYOD or “Bring your Own Device” mentions across social channels reached about 2,600 per day, with 80,000 mentions during the entire month. While BYOD wasn’t a new concept in March 2013, it was still a hot industry topic as even some of the
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android vs. apple
08
Aug
2013

The Battle for Mobile Operating System Supremacy

Those who fail to learn history are doomed to repeat it… Given that Apple’s blockbuster introduction of the iPhone six years ago effectively created the smartphone market, it’s astonishing that Android today reigns supreme. Within the U.S., depending on which figures you wish to reference, Android has anywhere from an eight-to-twelve percent lead over Apple iOS. Just this week, IDC
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forum
18
Mar
2013

Experts Tackle Enterprise Mobility at Latest B2B IT Forum

We had well over 100 folks at our most recent B2B IT Forum, where our expert panel provided a compelling and informative discussion on the shift to mobile within organizations of all sizes. Thanks to the panel, the audience left the event smarter about how they can navigate the challenges of developing mobile apps for the enterprise.

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RedBOAT
19
Dec
2012

Five Winds of Change in Enterprise Sails (Sales)

If there was one theme that consistently arose during our enterprise sales strategy forum a few weeks ago, it was that selling to business now is a completely different ballgame than it was 10 years ago. Our panel, made up of sales and IT executives from companies like Staples, HubSpot, and American Tower, among others, provided significant insight into how
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09
Oct
2012

Young Turks in the Enterprise

There was a widely circulated news item recently that tried to explain the mindset of this year’s college freshmen, noting that, for them, Jacqueline Kennedy Onassis and Kurt Cobain have always been dead.  (Message to this generation: please do yourself a favor and delete a few LMFAO and Lady Gaga tunes from your iPod in favor of selections off Nirvana’s
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