WHAT WE'RE READING
The Investing Edge
of Enterprise IT
Feb
2013
Mobile App Development in the Enterprise: What’s Next?
Mobile apps are expected to drive more than $38 billion in revenue by 2015, and enterprises have joined the cause. Not only has there been a significant shift in how enterprises develop and deploy software (enterprises now deploy more apps for employee internal use (22%) than consumers (12%), but smartphones have become the dominant interaction point for employees, as they
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Jan
2013
StartApp Named One of 2012’s Fastest Growing Startups
Business Insider recently released a list of the “5 Fastest Growing Startups of 2012,” comprised of emerging companies with the potential to “transform industries and the business world at-large.” We’re thrilled to see one of Ascent’s portfolio companies on the list: StartApp, which Business Insider deems “poised to significantly impact the mobile industry.” StartApp’s mobile app monetization platform recently surpassed
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Dec
2012
Infographic: ClickFox Finds Shoppers Get Better Customer Service Online
Last week Ascent portfolio company ClickFox published the below infographic, which shows two major trends at work simultaneously: how Big Data insights can illuminate consumer behavior and how retail is evolving from bricks-and-mortar to multi-channel commerce, which Ascent calls “More clicks, less bricks.” ClickFox leveraged more than 500 million consumer behaviors across their customer base to reveal that shoppers are
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