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Why Creativity is Essential to Data

Why Creativity is Essential to Data

There’s a common misconception that engineers and data scientists are “number crunchers,” and are not creative. They use the left side of their brains, as the popular opinion goes, to present stodgy, black-and-white data, trends, ideas, etc. The “creatives” reside on the other side of the company, immersed in the innovative and artistic work – […]

Data Analytics: We’ve Come a Long Way, Yet There is So Far Still to Go

Data Analytics: We’ve Come a Long Way, Yet There is So Far Still to Go

Since the advent of IBM’s punch cards in the 1920s, the information technology industry has fostered improved decision making through data analysis. But the pace of progress has accelerated dramatically over the last decade, with storage costs dropping at an incredible pace (the price for a gigabyte of storage has fallen 99.5 percent since 2000), […]

Infographic: ClickFox Finds Shoppers Get Better Customer Service Online

Last week Ascent portfolio company ClickFox published the below infographic, which shows two major trends at work simultaneously: how Big Data insights can illuminate consumer behavior and how retail is evolving from bricks-and-mortar to multi-channel commerce, which Ascent calls “More clicks, less bricks.”  ClickFox leveraged more than 500 million consumer behaviors across their customer base […]

ClickFox Named to ‘Greatest Industry-Disrupting Startups of 2012’ List

Forbes last week listed the “10 Greatest Industry-Disrupting Startups of 2012,” citing “amazing” companies rapidly transforming industries that affect our daily lives. It was nice to see one of our portfolio companies, ClickFox, recognized in the article. Ascent has seen extraordinary innovation, both within our portfolio and the broader market, from companies that create business […]